EMPOWERMENT IS RECLAIMING OUR ROOTS

FROM SOIL TO SOUL

Eye 2 Eye is committed to sourcing high quality, natural cosmetic oils and butters in a way that empowers—and not exploits—Black communities domestically and abroad.

LEARN ABOUT OUR IMPACT

BROWSE OUR PRODUCTS

Vision 1

THE BEAUTY SUPPLY CHAIN SHOULD BENEFIT EVERYONE—NOT JUST A FEW.

Disrupting the norm of cultural exploitation, Eye 2 Eye seeks to promote opportunity, quality, and equity across the beauty supply chain—from farmer to beauty brand to end consumer.

Vision 2

OUR VISION IS FOR EVERYONE TO HAVE A SEAT AT THE TABLE.

Eye 2 Eye is working to increase ownership and influence across the beauty supply chain for communities that have previously been subject to the terms of powerful actors that did not have their best interests at heart.

OPPORTUNITY

FOR FARMERS,

Eye 2 Eye works to improve African smallholder farmer, supplier, and processor access to fair wages and global markets.

QUALITY

FOR BUSINESSES

Eye 2 Eye works to increase access to high quality ingredients at competitive prices, with a particular focus on supporting

Black beauty brands.

EQUITY

FOR CONSUMERS,

Eye 2 Eye works to promote Black consumers' equal access to safe and effective cosmetic products.

WE ARE WORKING TO MAKE RESPONSIBLE SOURCING THE INDUSTRY STANDARD.

Through strategic partnerships with responsible suppliers across eight African nations working with thousands of smallholder farmers and a growing list of major brands committing to the cause, we are empowering consumers and businesses alike to access high quality ingredients at competitive prices without compromise.

Mission

Our mission is to bring to market high-quality products that create jobs, provide access to resources, and build self-sufficient communities from within. Cultivating a better world one product at a time, we look to empower disenfranchised communities to reclaim their roots, from soil to soul.