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The past few years have seen a change and growing focus on men’s health and beauty, and it doesn’t look like it’ll be stopping anytime soon. The male beauty and grooming sector is expected to generate global sales of over $81 billion by 2024. Men are growing out of the 3-in-1 model that they've been using for years with combination shampoo/conditioner/body wash products.

To help you formulators, makers, and entrepreneurs capitalize on this growing market, we’ve highlighted trends in men’s health and beauty that we’re seeing right now so that you can take advantage of this opportunity and incorporate more men’s products into your own line.

1) Skincare

Now women are more ahead when it comes to the health and beauty industry, but the men are starting to get in-touch with their skincare needs. They need something that doesn’t add a ton of steps to their everyday routine - simple, skincare that’s formulated to their specific needs. One skincare trend is the “2-1” model they're already used to, but skincare. Products that contain certain ingredients that can be multi-purposed, ex. a tattoo balm kit that helps with aftercare while soothing and restoring the skin, are VERY popular in the industry.

Here’s a list of men’s skincare products you should add to your product line:

  • Facial Cleanser

  • Face Mask

  • Face Moisturizer

  • Deodorant

  • Body Lotion

  • Body Wash

  • Body Scrub

  • Shaving Cream

2) Grooming

Since everyone has transitioned to being at home more, many men started to grow out their hair, experiment with different hairstyles, and invest in home grooming. The men’s grooming industry increased substantially! Now there’s men who enjoy self-grooming and they’re buying all these products for their hair and beard. Looking to start formulating men’s grooming products? Check out our Moringa oil and all its benefits for a start.

Here’s a list of men’s grooming products you should consider adding to your product line:

  • Shampoo

  • Conditioner

  • Hair styling products

  • Beard Wash

  • Beard Oil

3) Product Stereotypes

One thing we noticed was product stereotypes challenging the men. Since the increase in industry, men are beginning to invest in categories that have forever only been marketing to women. Face masks, face moisturizers, face cleansers, and even cosmetics are growing in popularity.

Remember that you don’t need to go all-in when it comes to a wide range of men’s skincare products. Try looking at your current product line and see where you could market a product as unisex. Majority of mens skincare products are unisex anyways, they just prefer different fragrances.

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